About Emma


My name is Emma Stinson; CEO,  Designer and Manufacture behind my Leather bag brand Simply E Designs, I began Simply E Designs with the aim to take my tradtional saddlery roots and to modernize them through creating a unique selection of leather bag wear that offers women style and practicality all at the same time.

Starting out in 2020 followed by being awarded Bag Designer of the Year NI in 2022 was our biggest milestone to date.

Since starting Simply E Designs we have sold our bag wear both locally and internationally and have established stockists in the North of Ireland.

We continue to grow and sell our niche leather bag wear line to all women out there, as every women deserves to have a Simply E Bag. 


Whats your connection with Leather?

Naturally gifted with hands and skill in working with Leather as well as the beautiful leather heritage that comes with it. Growing up as the grandaughter of a family of saddlers, extrodinaries and talented Craftsmen. I just couldn't let this raw hertiage go to waist. 

Why did you decide to go into Wearbles? 

Starting of within my educated roots of Weave and interiors it wasn't until one year into business I felt the demand for offering practicality in a different direction. Branching away from interiors and deciding to follow my leather hertiage I started to develop my own line of Leather bag wear. 

I felt there was a place in todays world of Fashion where Tradtional Skills could become a fashion statement rather than for raw purpose.

What is your design concept? 

My handbag designs are a reflection of the crucial demands of busy lives that in society women are subject to, with motherhood, work strains and all the inbetween I wanted to design my bag wear to be practical to meet all the necessary requirements but also be fashionable and aesthetically pleasing all at the same time. 

Exhausting possibilities where possible, mixing old with new and offering a high fashion bag that ticks all the boxes is what I do. 

Is there a reason behind the name Simply E Designs? 

No reason than that it describes me as a person the reflection of my bag designs being simple and the first letter of my name "E" the word Designs was later then added when I knew confidentially that I was primarily a Designer with the ability to manufacture my own product secoend. 

I hope you enjoyed this little brief introduction about me as Designer and in the same time fall in love with both the history and the design purpose for all our Simply E Bag wear. 

Chat Soon, 

Emma x